Knotch
Resources
Reading, watching, listening — what is worth your time, picked from the Knotch team, our customers, and the world we operate in.
Latest
3 min read · Blog
AI search influences more conversions than its traffic suggests
Across our client base, the conversions AI search touches are growing faster than sites' own traffic — and neither device, client type, nor journey position…
6 min read · Blog
The AI-Native Brand: 6 Takeaways From Knotch’s Ace Launch Event
On June 16, an array of 100+ marketers, digital leaders, and technology innovators gathered at the Guggenheim Museum in New York to celebrate the launch of A…
7 min read · Blog
Key Takeaways: Journey to Performance with Realtor.com’s Jordan Blakley
Your traffic numbers look great on an analytics dashboard. But they’re not converting new customers. Sound familiar? That challenge sat at the center of the f…
6 min read · Blog
Social starts promising journeys — but then they disappear
Social is a crucial full-funnel channel for verticals like CPG and entertainment. But enterprise verticals like finance and B2B largely consider it to be an…
4 min read · Blog
Google’s Q1 2026 earnings gave us a sharper look at AI search
“This is going to kill Google.” Such went many a prognostication when AI-assisted search began to emerge with the rocketlike ascents of companies like OpenAI…
8 min read · Blog
Key Takeaways: What marketers are still getting wrong about personalization
Personalization has been one of marketing’s greatest ambitions for decades – the ultimate way to reach the right person at the right time with the right mess…
9 min read · Blog
Measuring what’s invisible: Why LLM visibility is just the beginning
LLM referral traffic is small but powerful—converting at nearly 4x the average rate. Learn why measuring AI influence beyond visibility is critical to capturing high-intent, high-value customers.
5 min read · Blog
The less-is-more approach to content performance
For years, content strategy has been treated as a volume game: The more articles, campaigns, and social posts you have, the more likely it is that you’ll cre…
5 min read · Blog
Is your content a mismatch with your audience? Why visibility often doesn’t lead to results
The digital audience journey has always been marked by an inflection point: The moment when a visitor winds up on a brand’s owned content and puts them in a…
1 min read · Article
Case Study: How Knotch helped Realtor.com® rebuild its B2B journey
What happens when a high-performing website stops delivering on its KPIs? For Realtor.com®, declining B2B conversions revealed a critical issue: the gap betw…
5 min read · Blog
Why clicks and impressions are marketing's most misleading metrics
When Google introduced its AI Overviews, the company described the goal as “taking more of the work out of searching, so you’ll be able to understand a topic…
6 min read · Article
Content performance has entered its next era. Are you ready?
For years, content performance was relatively easy to define. If your content drove traffic, ranked in search, and converted visitors, it was working. Those…
5 min read · Article
AI Traffic Already Converts. What Makes It Convert More?
If a visitor comes to your site after using an AI platform, they’re more likely to be your next customer. Over the past year, Knotch Labs has shown that when…
4 min read · Blog
Can AI finally fulfill the promises of personalization?
Why have the promises of “personalization” consistently failed to materialize? How do marketing leaders contend with the way AI is shaping not just their wor…
7 min read · Blog
Your Best Content Isn't the Most Read. It's the Most Continued.
Knotch analyzed 18,500+ pages and found that recirculation rate—not scroll depth or time on page—is the strongest predictor of conversion. See why every 5-point lift in recirculation drives measurable gains and how to optimize for content continuation.
5 min read · Blog
Key Takeaways: Transforming Content Structures for Talent & Technology
How AI Is Restructuring Content Teams: Systems, Governance, and Quality in 2026
6 min read · Blog
Knotch’s guide to hiring a Content Architect
Brands investing in storytelling: It’s all over the headlines. And at Knotch, we couldn’t agree more on its importance. But as you may have read, we are also…
4 min read · Article
Introducing Knotch CRM Integration: Connect offline outcomes to the content that drives them
Knotch’s mission has always been to help its clients use their content to drive real growth. By measuring content engagement, audience sentiment, and multi-s…
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5 min read · Blog
The road ahead: What content professionals can expect as 2026 unfolds
We’re well into the new year now, and over the course of the past eight weeks or so you probably read enough 2026 predictions about the future of marketing a…
6 min read · Blog
AI is breaking down marketing silos. Is your team ready?
For years, marketing teams have been organized in silos: content vs. performance, brand vs. growth, paid vs. owned. In some cases, each function had separate…
5 min read · Blog
How Search and Discovery Changed in 2025 — According to Knotch Labs
2025 was the year the content marketing playbook started rewriting itself. AI changed how audiences discover information. Search behaviors transformed. Journe…
6 min read · Education
Key Takeaways: Visibility, Value, and Velocity in the Content Ecosystem of 2026
What matters most when AI has completely upended how content is found, trusted, and acted on? That was the question at the heart of Knotch’s latest workshop,…
6 min read · Education
Why the “Content Architect” will be marketing’s hottest job in 2026
If you’ve been in the industry for a while you may remember when, years ago, job postings for SEO specialists were suddenly everywhere – when even a few mont…
4 min read · Blog
New Resource: Re-centering the audience journey for the age of AI
By this point, it’s no longer news: Everyone’s talking about AI. It’s probably coming up in conversations about how your company runs, too. Boards are pushin…