Knotch

Knotch One. Prove it. Improve it.

The Content Intelligence & Optimization Platform. Measure what your content does, prove its value, and make every piece work harder — powered by your own first-party data.

Testimonials

"I never dreamed we would get what we got from our partnership with Knotch. I thought I was bringing in a platform. What I actually got was the ease of a system and the benefit of a human partnership I’d be hard pressed to do my job without."
    Jordan Blakley
Sr. Director of Online Marketing · Realtor.com

Trusted by

Google, Zillow, ally, Cox Automotive, Square, Deloitte, GEICO.

Features

Increase conversions

Up to 3× on the content Knotch One optimizes.

Prove brand impact

Tie every piece of content to the outcomes it drives.

Optimize with AI

Fine-tuned by your first-party data — not someone else's.

A 360° view of your content's performance.

Knotch One combines three types of data signals — engagement, value & sentiment, and audience journeys — to give you a holistic view of how your audience perceives your content and where it over- or under-performs.

Collect audience sentiment & feedback.

Use Knotch Cards to survey people directly on your content, in the moment that matters. Get the true value your content is providing your audience — not a guess derived from a downstream KPI weeks after the fact.

Track content journeys.

Follow the path readers take across sessions and channels. Knotch traces every touch to each asset on every journey.

Measure engagement signals.

Engagement, value, and sentiment combined into one Knotch Score for every asset in your library.

Prove your content's value.

Connect every page directly to engagement, conversions, and brand impact. Gain actionable insights to optimize your strategy and make every piece of content work harder for the business.

Always-on content performance audit.

Track effectiveness with Knotch One's always-on audit. Every piece in your library is scored, ranked, and re-scored as new data lands — no spreadsheets, no manual tagging, no point-in-time snapshots that go stale by Monday.

Attribute conversions.

Multi-session, full-funnel attribution ties conversions to each asset in the journey — first, middle, or last.

Connect content to revenue.

Tie every page to engagement, conversions, and brand impact — and report it in one number.

Improve your content's performance.

Knotch One is the only generative AI platform built with content performance at its core. Trained on your unique content data, content landscape, and brand guidelines — to optimize, atomize, version, and create new content that generates results.

Repurpose high-performing content.

Trained on your data and brand guidelines, Knotch's AI versions top performers for different audiences, segments, channels, and formats. On-brand, amplified, and shipped without doubling the content team.

Optimize low performers.

Revitalize your underperformers — optimizing low-performing pages, sentiment, and content you paid to produce from scratch.

Create on-brand content.

Generate net-new content trained on your brand guidelines and your content data — not someone else's.

Do it effortlessly.

Designed for marketers — easy-to-use tools, automated insights, and efficient workflows so you focus on strategy, not spreadsheets.

Effortless analytics.

Powerful, marketer-friendly dashboards. Track performance, uncover insights, and act faster than ever.

Automated insights.

Knotch One organizes the work for you, delivering insights and results without the manual lift.

Efficient workflows.

Built for marketers — focus on strategy, not spreadsheets, with workflows that run themselves.